Playing to Win: How Strategy Really Works By A.G. Lafley, Roger L. Martin
2013 | 272 Pages | ISBN: 142218739X | EPUB



This is A.G. LafleyΓÇÖs guidebook. ShouldnΓÇÖt it be yours as well?

Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy heΓÇÖll use to restore P&G to its former dominanceΓÇöread this book.

Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&GΓÇÖs sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successΓÇöwhere to play and how to win.